A Seven Digital’s guide to SEO
These days, just having a pretty website isn’t enough, people need to be able to find it. That’s where SEO (Search Engine Optimisation) comes in. In short, SEO is all about amending your site so it shows up higher in search results on Google, Bing or wherever people are searching. The higher you are, the more people click, which means more visitors, more potential customers and more chances to grow your business.
How does SEO work?
SEO has three main pillars:
- On-page SEO:this is everything on your website that will help it rank better, such as using the right keywords in your content or meta tags, so that search engines know what your content is about. You produce strong content, which customers find helpful and answers questions, and your technical side is flawless – the website is fast and mobile-friendly so Google can easily crawl through it.
- Off-page SEO: this includes everything outside of the website which affects rankings, such as trustworthy backlinks from other sites, social media activity and brand mentions – even without a link, just the mention of the brand builds credibility.
- Local SEO: particularly if you have a local business, this one is key as it helps people in the area find you through search. Be sure to optimise your Google Business profile, use local keywords such as “best digital agency in the UAE” (yes, that’s us)and getting reviews and mentions from local directories and websites.
So why does SEO matter?
Did you know that SEO actually saves you money in the long term as it drives free, high-intent traffic to your website so you don’t need to rely on paid advertising? People will trust your website more as, the higher the rank, the more customers believe it is credible. They will like your site more too as it will be much more user-friendly thanks to SEO.
Want to get started?
Here’s a Seven Digital approved checklist of how to get started:
- Find the right keywords: Use tools like Google Keyword Planner, SEMRush or Ahrefs to figure out what people are searching forand include this in your content.
- Tweak your content: Make sure your titles, meta descriptions and page layout are all set up to grab attention (and make Google happy).
- Build quality links: Team up with other sites, write guest posts or create strong PR to build solid backlinks.
- Keep an eye on your stats: Use Google Analytics and Search Console to see what’s working and what needs a boost.
SEO Trends in 2025
The world of SEO is constantly evolving, so here at Seven Digital, we have handpicked some current trends that we find interesting and worth highlighting:
- AI & SEO: Search engines like Google use AI (such as Google RankBrain) to help show better search results.
- Voice Search Optimization: More people are using voice assistants, so it’s key to make your content sound natural and conversational.
- E-E-A-T: want to guess what this stands for? Experience, Expertise, Authoritativeness, and Trustworthiness, essentially highlighting that Google wants to see content from trustworthy sources. so being authentic really matters.
With SEO, it’s a long game, but the juice is worth the squeeze. You’ll see higher rankings, more traffic and stronger conversations – not to mention the money saving. It’s the perfect way to ensure that competitive edge.
Want to find out more from SEO experts? Message Seven Digital today!