How Generative Engine Optimisation (GEO) is Shaping the Future of Digital Marketing
Digital marketing is evolving at an unprecedented pace, driven largely by advancements in artificial intelligence (AI). Among the most significant developments is Generative Engine Optimisation (GEO). What is GEO? While Search Engine Optimisation (SEO) has long been the cornerstone of digital marketing, GEO represents the next wave of Digital Marketing. Instead of solely optimising content […]
Ad Creative Fatigue
Time to wake up the creative ad fatigue Everyday, audiences are seeing more ads than ever, but they’re also tuning out faster than ever. If you’ve ever launched a killer Meta ad or YouTube bumper and then watched it slowly fizzle after a week or two, you’ve already met the silent killer: creative fatigue. It’s […]
Search Engine Optimisation (SEO)
A Seven Digital’s guide to SEO These days, just having a pretty website isn’t enough, people need to be able to find it. That’s where SEO (Search Engine Optimisation) comes in. In short, SEO is all about amending your site so it shows up higher in search results on Google, Bing or wherever people are […]
The Psychology of Ads
Digital advertising has completely changed the way brands connect with consumers, using psychology to make ads more engaging, memorable and more persuasive. The best ads tap into human behaviour to grab attention, build trust and drive action. This quick guide breaks down the psychological tricks that make digital ads work and how they influence the […]
The Future of Branding: Staying Relevant in a Digital World
In today’s fast-paced digital landscape, branding is more critical than ever. As businesses compete for attention in crowded online spaces, a strong brand identity can make the difference between thriving and merely surviving. But what does the future of branding look like, and how can businesses stay ahead of the curve? At Seven Digital, we […]
SEO in 2025: What You Need to Know to Stay Ahead
Search engine optimisation (SEO) has always been a dynamic field, and as we step into 2025, its evolution shows no signs of slowing down. With search engines becoming smarter and consumer behaviours shifting, businesses must adapt their SEO strategies to maintain high rankings and drive organic traffic. At Seven Digital, we specialise in SEO strategies […]
Social Media Marketing Mistakes to Avoid in 2025
Social media is an essential tool for businesses looking to connect with their audience, build brand awareness, and drive engagement. However, in 2025, simply being active on social platforms won’t be enough to achieve success. Avoiding common social media marketing pitfalls is key to standing out in a crowded digital space and creating campaigns that […]
Maximising ROI with Paid Ads: Tips for Smarter Campaigns
Paid advertising is one of the most effective ways to drive traffic, generate leads, and boost sales. However, creating high-performing campaigns that maximise return on investment (ROI) requires more than just setting a budget and hitting “go.” With competition growing in the digital advertising space, adopting smarter strategies is essential for delivering measurable results. At […]
5 Website Design Trends to Watch in 2025
As technology evolves, so do the expectations for website design. In 2025, websites will need to be more than just visually appealing—they must provide seamless user experiences, adapt to emerging technologies, and align with shifting consumer demands. Whether you’re building a new site or refreshing an existing one, staying ahead of these trends can give […]